Johanna Andersson

Co-Founder and Marketing Director

Seven Billion Dreams. One Planet!
I grew up in Sweden. One of the “greenest” countries in the world. A country where environmental issues are intrinsic in politics and policy, where the culture is based around “slow-living”, where recycling has become the norm, and where turning waste into energy is a straightforward practice.

By growing up in this environment, sustainability has always come naturally to me. At the age of 8, I picked up a new hobby (and side hustle) – recycling plastic bottles and cans using Sweden’s bottle deposit scheme. At the age of 18, I volunteered at a local garden. And at the age of 22, I decided to give up meat and switch to a plant-based diet.

Connect with me

Johanna Andersson

Co-Founder and Marketing Director

Seven Billion Dreams. One Planet!
I grew up in Sweden. One of the “greenest” countries in the world. A country where environmental issues are intrinsic in politics and policy, where the culture is based around “slow-living”, where recycling has become the norm, and where turning waste into energy is a straightforward practice.

By growing up in this environment, sustainability has always come naturally to me. At the age of 8, I picked up a new hobby (and side hustle) – recycling plastic bottles and cans using Sweden’s bottle deposit scheme. At the age of 18, I volunteered at a local garden. And at the age of 22, I decided to give up meat and switch to a plant-based diet.

Connect with me

About Johanna

Throughout my life, climate consciousness has been an inherent practice of mine but it wasn’t until I moved to Florida in 2015 I realised how big of a challenge we have ahead of us to halt climate change. Whilst studying and working in one of the most powerful nations in the world, I was astonished by the environmental harm of the American lifestyle. It became evident that sustainability doesn’t come naturally to all and I think that sparked a true passion within me.

I have always been an advocate for change and by choosing a career in marketing I’ve been able to promote products and services in their various forms. But driving sales and profit for companies hasn’t ticked all the boxes for me. I wanted more. More purpose. More impact. More sustainability. For me, that’s what Planet Marketing is all about. Planet is a gateway for me to use my marketing turbines to harness the power of climate-conscious companies and ensure their message is understood and heard above all the noise out there. It is a total paradigm shift to the way marketing is approached, focusing on ethics, purpose, authenticity and transparency. I want to help tell socially conscious brand stories so they engage minds and win hearts.

Living with planetary boundaries is the most promising strategy for ensuring a healthy future. Human prosperity should not cost the earth. We may have seven billion dreams, but we only have one planet.

Believe in better for your brand.
We do.

Contact Johanna today