Marketing Strategy

A business strategy creates a vision and path for the entire business. A Marketing strategy is more specified but equally as important. It’s the key document that helps guide marketing and sales to successfully drive new leads for the company.

RESEARCH
MARKETING AUDIT
CUSTOMER PROFILE & JOURNEY
STRATEGIC OBJECTIVES
MESSAGING
PROJECT SCHEDULING
BUDGETS
KPI & METRICS
CAMPAIGN BRIEFS
BRAND GUIDELINES

Why a marketing strategy is important:

Gives direction – One of the biggest benefits of any strategy is that it ensures you’re targeting the right people, at the right time, with the right content. Setting out a well-planned marketing strategy will help your entire organisation work towards the same goals.

Measures for success –  When creating a marketing strategy, you also define KPI’s. This enables you to measure success and better identify areas that require improvement in the future.

Increases adaptability – In today’s age, it’s important for businesses to be agile. An effective marketing strategy will allow your business to predict and meet the shifting demands of a changing market. By reviewing and analysing customers’ expectations and needs, you can better identify new market trends and adapt your strategy as required.

Drives decisions – A strategy is the pilot for decision making in your marketing. A thought through strategy will help you determine where budgets and resources are best spent. Such decisions are critical in ensuring your business has a sustainable and profitable future. 

Planet Marketing is an ethical marketing agency with a desire and dedication to drive brands that are offering innovative environmental solutions amidst our climate crisis. We have a proven track record of developing, planning, and implementing marketing strategies. We help you make the changes you need to become a better business.

Believe in better for your brand.
We do.