Social media began as a tool to connect and bring people together. As time went on, it undoubtedly became a sought-after business destination for sales and marketing opportunities. Whether you are an ecommerce or a brick-and-mortar business, you simply cannot ignore the importance of social media marketing for your sustainable business.
Social media marketing can get overwhelming due to the several hacks and strategy methods shared daily but the key should always be to draw in your audience, create content that resonates with them and build connections. What’s the best way to do this in 2022? We have already discussed the importance of a targeted marketing strategy however alongside this there are several aspects of social media marketing that you can implement to amplify your brand in the digital world.
Be personable and share company culture:
One thing successful brands on social media have in common is that they are memorable. What that means may vary but generally speaking, social media platforms are fast-moving and without a presence that is unique and easily distinguished, a business greatly lowers their chances of being top of mind for their target audience. Generally, successful brands are personable and aren’t afraid to show the behind the scenes with a people-first attitude. Promoting company culture and sharing your team instead of only your products or services helps build interest and create a community. Once your audience knows, likes, and trusts you, they are far more likely to support and invest in your business.
Build your social media marketing strategy based on research:
Prior to building your presence on social media, it is essential to collect information and do research that supports your strategy. Review your current platforms and see what content does well as these insights will help guide you to understand the type of content your target audience will engage with. Furthermore, do a competitor analysis, investigate what the industry standards are and what opportunities are out there for you. By doing the above, you will learn what it takes to succeed and your business will be able to adopt a social media marketing strategy that will support your goals and attract a wider audience.
Be consistent but always prioritise quality over quantity:
We can’t emphasise this point enough, but consistency is essential in order for your social media efforts to succeed. Once you establish consistency, this helps build a relationship with your target audience. As your brand becomes more identifiable, your audience will understand what content and value they can expect from you and will engage and stay loyal if they relate to it.
Don’t underestimate the power of engagement:
People don’t use social media for a one-way interaction. They are looking to connect with others and with brands. Engaging with your target audience on social media is a great way to gain insight into whether the content you are sharing is resonating with the right individuals. Furthermore, when your target audience realises that you respond and make the effort to build a relationship, they are more inclined towards your business and services as you seem more human. This creates an interactive environment which in the long run builds a community. A business which gets it right when it comes to engagement is Specsavers who engage online at every opportunity. Specsavers is a brand for people and showing its human side has led to great exposure as they manage to successfully capture an audience (and go viral) by cleverly engaging in trending conversations and events. A great example of Specsavers’ success can be seen in their tweet to singer Anne-Marie, after she missed a step and experienced a fall during her BRIT Awards performance. We can all certainly learn a thing or two from the Specsavers engagement strategy.
Social media marketing offers so much untapped potential for so many businesses. If you feel like you need a helping hand, do not hesitate to get in touch. We love to talk!